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  • Enrollment Management Software for Higher Education
    Enrollment Mobile Apps for Higher Education
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Create meaningful first impressions with 1-1 service to engage your prospects pr-band-logo

ProRetentionTM Enrollment CRM

ProRetentionTM Enrollment CRM is designed to create meaningful first impressions with prospective students, nurturing them through engaging conversations, utilizing multi-channel communication modes such as Email, SMS, Phone, Social Media, and offering personalized 1-1 attention and service. This lays the foundation to build lasting relationships among campus constituents.

Innovative features in ProRetentionTM Enrollment CRM sets the product clearly apart from any competitive product - Multi-campus and Multi-Location features, Academic Structure, Academic Calendar, Program & Content Libraries, Multi-channel Engagement, Marketing Automation, Application Management, Dialer Integration, Mobile Apps for prospects etc. There has never been such a sharply school focused CRM product in the market as ProRetentionTM Enrollment CRM, carefully chiseled out to help marketing and admission teams enhance their productivity and reach their recruitment goals.

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Enrollment Mobile Apps for Colleges

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Campaign Management

Campaign Management

Multi-channel Communication

Powerful marketing automation functionality enables schools to create campaigns using a combination of traditional and emerging marketing channels including email, postal mail, social media, mobile, and webinars. Pre-built content and templates streamline the process of communicating with students. Automated “drip campaigns” can be deployed based on a fixed schedule or event triggers, and distributed via a combination of email, texts, and social media. Decision-support dashboards display campaign results, return-on-expenditures, and performance metrics to facilitate effective campaign optimization.

Event Management

Event Management

Generate Inquiries Through Events

ProRetentionTM enables schools to create and manage events either on-campus or off-site. Powerful event functionality provides the ability to schedule events, send invitations, process RSVPs, and track results. Event attendance can be easily tracked using unique QR-Codes embedded in email confirmations sent to invited students. After the event, school personnel can upload inquiries, send follow-up emails, and collect feedback via automated surveys. And a feature-rich mobile platform provides access to the event tools on-the-go, from a preferred phone or tablet device.

Vendor Management

Vendor Management

Measure Vendor Performance

Institutions that acquire leads and inquiries from third-parties can utilize ProRetentionTM tools to measure individual vendor performance and manage vendor relationships. Integrated functionality enables schools to maintain vendor information, create insertion orders, track performance, manage budgets, and optimize their mix of vendors and lead sources. The system also includes a portal for vendors to use to upload inquiries, track their performance, and communicate with the school.

Lead Management

Lead Management

Enhance Productivity of Admission Team

ProRetentionTM offers a comprehensive set of tools to manage inquiry distribution and prioritization. Enrollment leadership has the ability to set up rules for lead distribution and prioritization, with extensive real time dashboards showing team performance and overall marketing effectiveness. The counselor workspace provides a powerful user interface that includes functionality such as sorting and prioritization, personalized performance metrics, reminders, and easy-to-use filters, so that everything that the counselor needs is readily accessible.

Keep Warm Hub

Keep Warm Hub

Engage and Convert Prospects

ProRetentionTM enables counselors to create targeted messaging through a powerful content management system. On-demand mailers, brochures, and newsletters can be created and maintained using intuitive editing tools. Access to content creation features can be managed with approval authorizations, custom workflows, and intelligent search. Content can be personalized to each prospect, and customized based on area of study, individual program, or other student characteristics. Campaigns can be configured in a way that content is automatically sent based on a pre-determined schedule or in response to an action by the prospect. Schools seeking even more sophisticated functionality can benefit from our partnership with MarketoTM, the leading provider of marketing automation tools.

Campus and Academic Structure

Campus and Academic Structure

Customize Structure

ProRetentionTM speaks your language. Where other systems build on tools and terminology designed for the commercial sector, ProRetentionTM was built “from the ground up” to address the needs of colleges and universities. Underlying data structures address individual campuses, areas of study, programs, award types, and academic schedules. ProRetentionTM enables schools to configure and label data elements to match the structure, functions, and terminology in place at their institutions – so that the system conforms to the school, not vice versa. Analytic tools provide schools with detailed insights into their enrollment funnel, with views of actual performance compared to targets across individual counselors, teams and campuses.

Dialer Integration

Dialer Integration

Increase Admission Team's Productivity

Schools that do not have a preview or predictive dialer in place can take advantage of the cloud-based dialer that is cloud seamlessly integrated with ProRetentionTM. Key call center features include call recording, predictive dialing, call dispositions, and lead status tracking. Call recordings can be accessed from each prospect’s communication history. And if your school already has a dialer in place, ProRetentionTM can be connected to it to provide the same type of integrated tools.

Dashboards on Demand

Dashboards on Demand

Get Metrics

Key admissions and enrollment data in ProRetentionTM can be presented through intuitive dashboards and reports. Graphical report elements can depict data on the school’s overall recruitment funnel, as well as on individual applicant data, conversion metrics, cost per start, etc. Information can be represented in any convenient form such as multi-dimensional graphs, tables etc. Unique ProRetentionTM dashboards can be configured for different user roles, and can be created on demand by individual users. And reports can be automatically generated and emailed to school personnel on a scheduled basis.

Mobile App for Prospects

Mobile App for Prospects

Engage Prospects

The unique ProRetentionTM mobile app allows colleges to keep prospects engaged and connected with the school throughout the admission's process. It offers powerful mobile solutions for prospective students, enabling them to submit an inquiry, track application status, send documents, and get live support from counselors. The mobile app also empowers students to connect through social media, get campus information, and receive digital resources from various sources at the school. The ProRetentionTM mobile app is available on major platforms including iOS and Android.