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White Paper: Creating Value through Enrolment CRM at HE Institutions

Birmingham, June 30, 2015: ProRetention, Inc. (A group company of QuScient Technologies) is proud to announce the release of a new white paper ‘Creating Value through Enrolment CRM at HE Institutions’. The new white paper is designed to illustrate how marketing and enrolment professional at HE institutions can leverage the use of CRM to engage and nurture prospective students.

The white paper explains how the launch of uncapping of student numbers will lead to stiff competition among various HE institutions and the need for redefining the marketing strategy. In a rapidly changing economy that is increasingly dominated by technological innovation and ICTs, the universities need to start contemplating on how it needs to transform in order to take advantage of established and emerging technologies to increase enrolments, enhance student engagement and improve graduate rates.

Included in this white paper is an overview of CRM system, features and benefits that will support the universities to stay ahead of their competition; and a number of considerations for student lifecycle CRM investment.

To download the white paper, Click here

About ProRetention, Inc.:
ProRetention, Inc. is a group company of QuScient Technologies. ProRetention™, our flagship product, is a comprehensive Student Lifecycle CRM designed to help colleges and universities track, manage, service and engage students. Enrolment CRM increases effective nurturing and conversion of enquiries into enrolments, Success CRM raises service and engagement levels leading to student success, and Advancement CRM helps fundraising initiatives and institutional participation from alumni.

About QuScient Technologies:
QuScient Technologies is a premier provider of solutions and services for the Higher Education market. QuScient was founded in 2006 and has been ranked as one of the top 100 innovators by NASSCOM and is a well-established player in the US and UK markets.